AHOO - ATTAR - BLOOD & ASH.
Forged in Fire. Carved in Smoke.

THE STORY BEHIND AHOO :

Some fragrances are made to smell beautiful. AHOO was made to make an entrance.
Inspired by the raw intensity of ancient battlefields, burning wood, sprtans weapons and warriors standing in the dust after the war, AHOO - Blood & Ash is a dark woody resinous fragrance built around one powerful idea: Strength that has survived fire.
The opening is sharp and smoky. Frankincense and elemi rise through black pepper, bergamot and saffron, creating an almost electric burst of incense and spice. Then the fragrance gets darker. Myrrh, labdanum, benzoin and patchouli begin to appear, bringing a deep resinous warmth like ancient incense burning beside charred wood.
Finally comes the Blood & Ash signature: dry woods, vetiver, sandalwood, guaiacwood, cedarwood and a controlled touch of smoke. Warm, mysterious and intensely addictive.
AHOO doesn’t chase attention.
It commands it.

Fragrance Notes :

Bergamot, Frankincense, Elemi, Black Pepper, Saffron, Myrrh, Labdanum, Benzoin, Patchouli, Cypress, Nagarmotha, Cedarwood, Sandalwood, Vetiver, Guaiacwood, Cade, Birch Tar, Cashmeran & Vanilla

Genre : Dark Woody • Smoky • Resinous • Incense • Spicy • Ambery
A bold unisex extrait-style fragrance for those who prefer depth over sweetness and character over conformity.

WHY AHOO IS SPECIAL : 

AHOO is not built around a single loud note. It is the collision of incense, resins, woods, spices and smoke. The composition carries an unusually rich natural character, with layers of Frankincense, Myrrh, Labdanum, Benzoin, Cedarwood, Sandalwood, Vetiver, Guaiacwood, Patchouli and Nagarmotha, supported by dark smoky facets of Cade and Birch Tar.
The result is not simply “a smoky perfume.”
It smells like incense burning in an ancient wooden chamber after the fire has gone out.
Dark. Warm. Dry. Sacred. And extremely memorable.

Overall Feel & Wearability

Evening • Nights • Special Occasions
AHOO shines brightest in cooler weather, evenings, winter nights, dinners, celebrations and occasions where you want your fragrance to be remembered. It can also be worn during the day by someone who enjoys bold, darker fragrances.
Best seasons: Autumn • Winter • Cool Monsoon Evenings
Best occasions: Date Nights • Parties • Weddings • Dinners • Festive Wear • Special Events
Performance: Strong presence with a long-lasting woody-resinous trail.
Wearability: Bold, mature and confident. Not overly sweet. Not a typical fresh designer scent. AHOO is for those who enjoy fragrances with smoke, incense, woods and attitude.

AHOO - BLOOD & ASH

When the fire dies, the legend remains.

BATCH CRAFTED - JULY 2026
Dispatch Start From 5 SEPT