{"product_id":"postcard","title":"POSTCARD","description":"\u003ch1\u003e\u003cspan style=\"color: rgb(121, 66, 21);\"\u003ePOSTCARD\u003cbr\u003eSOME MEMORIES ARE NEVER SENT. THEY ARE PRESERVED IN SCENT.\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan style=\"color: rgb(121, 66, 21);\"\u003eSOUL OF INDIA SERIES\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline; color: rgb(167, 60, 22);\"\u003eSOME MEMORIES ARE NEVER SENT. THEY ARE PRESERVED IN SCENT.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003eA fragrance that takes you back to the days when words travelled slowly, emotions were handwritten and waiting for a letter was an emotion of its own.\u003c\/h3\u003e\n\u003cp\u003eBefore instant messages, before unread notifications and disappearing conversations, there was a time when people wrote their hearts on paper. A few carefully chosen words, folded into an envelope, sealed with anticipation and sent across distances. And sometimes, the most beautiful part wasn’t what the letter said, but everything it carried along with it - the scent of the paper, the ink, the wooden drawers where old memories were kept, and the quiet passage of time.\u003cbr\u003e\u003cstrong\u003ePOSTCARD is an olfactory tribute to that forgotten world.\u003cbr\u003e\u003c\/strong\u003eInspired by vintage letters, handwritten postcards and the beautiful imperfections of time, this fragrance captures the atmosphere of an old writing desk - filled with aged papers, fountain pen ink, a weathered wooden box, traces of dust and the subtle character of iron rust.\u003cbr\u003eEvery element has been carefully translated into a fragrance accord, bringing together the earthy character of Indian ingredients with delicate florals, powdery textures and deep, comforting woods. It is not simply a fragrance about nostalgia. It is about the feeling of remembering something you can never quite return to.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003eTHE SCENT JOURNEY\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTHE OPENING - THE FIRST WORDS\u003c\/strong\u003e\u003cbr\u003eThe fragrance opens with an intimate, slightly airy and nostalgic character. Bulgarian lavender introduces a gentle aromatic freshness, while the delicate impression of Bulgarian rose adds a soft floral touch. Gradually, the atmosphere of aged paper begins to unfold. A dry, dusty paper accord meets the unmistakable character of fountain pen ink, recreating the impression of handwritten words on an old sheet of paper. \u003cbr\u003eIt feels delicate, slightly dry, quietly mysterious and wonderfully familiar - like opening a letter that has been waiting inside a drawer for decades.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE HEART - MEMORIES PRESERVED\u003cbr\u003e\u003c\/strong\u003eAs the fragrance develops, its character becomes deeper and more tactile.\u003cbr\u003eOrris butter brings a beautiful powdery elegance, reminiscent of aged stationery and the soft texture of vintage paper. Bulgarian rose continues to add a restrained floral richness, while Mysore sandalwood introduces a creamy, smooth warmth. Ruh Khus adds an earthy, root-like depth, creating a beautiful contrast against the softness of the florals. Beneath it all, subtle impressions of dust, weathered wood and iron rust give the fragrance its distinctive aged character.\u003cbr\u003eThis is where POSTCARD finds its identity - sophisticated, textured and unmistakably nostalgic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE DRY DOWN - WHAT TIME LEAVES BEHIND\u003cbr\u003e\u003c\/strong\u003eThe final chapter settles into a warm, woody and resinous embrace.\u003cbr\u003eMysore sandalwood and Virginia cedarwood create a comforting wooden foundation, reminiscent of an old writing desk and a vintage wooden box that has preserved countless letters. Patchouli adds an earthy richness, while benzoin and labdanum bring a soft balsamic warmth with a gentle resinous sweetness. Ruh Khus continues to ground the composition, leaving behind a beautiful combination of earthy woods, warm resins and powdery softness.\u003cbr\u003eThe fragrance gradually becomes quieter, warmer and more intimate - just like a memory that never really fades.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003eOLFACTORY NOTES \u0026amp; SIGNATURE ACCORDS\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eMysore Sandalwood,  Ruh Khus,  Patchouli,  Virginia Cedarwood,  Bulgarian Rose,  Bulgarian Lavender,  Orris Butter,  Old Paper Accord,  Fountain Pen Ink Accord,  Dust Accord,  Vintage Wooden Box Accord,  Iron Rust Accord,  Benzoin,  Labdanum\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWHY IS POSTCARD SO SPECIAL ?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWhat makes POSTCARD different is that it doesn’t rely on conventional fragrance notes alone.\u003cbr\u003eThe character of aged paper, fountain pen ink, dust, iron rust and vintage wood has been interpreted through carefully constructed olfactory accords. These are not merely decorative ideas or names on a note list; they are the very elements that give the fragrance its distinctive personality.\u003cbr\u003eThe composition brings together the heritage of Indian perfumery through Mysore sandalwood and Ruh Khus, the timeless elegance of Bulgarian rose and orris butter, and the atmospheric character of materials that remind us of another era.\u003cbr\u003eIt is an unusual meeting of traditional perfumery and memory-driven artistic composition. A fragrance designed not just to smell beautiful, but to make you feel something.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003eGENRE\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWoody • Powdery • Earthy • Floral • Resinous • Papery\u003c\/strong\u003e\u003cbr\u003eA sophisticated woody-powdery fragrance with vintage atmospheric accords and a warm, earthy foundation.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWEARABILITY \u0026amp; OCCASIONS\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003ePOSTCARD is an intimate yet distinctive fragrance that works beautifully for everyday wear, thoughtful evenings, quiet conversations, reading sessions and occasions when you want something different from conventional fresh or sweet fragrances.\u003cbr\u003eIts woody, powdery and earthy character makes it particularly beautiful in cooler weather, evenings and air-conditioned environments, while its aromatic and floral elements give it enough versatility for regular wear.\u003cbr\u003eA fragrance for those who appreciate understated elegance, artistic compositions and scents with a story to tell.\u003cbr\u003eGender: Unisex\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003eTHE VIBE\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eImagine an old wooden writing desk beside a window.\u003cbr\u003eA stack of yellowed letters, an open vintage wooden box, a fountain pen resting beside an unfinished postcard. The faint smell of aged paper, dried ink and dust lingering in the air. Outside, time moves forward. But inside that little corner, everything feels beautifully untouched.\u003cbr\u003ePOSTCARD smells like a forgotten memory rediscovered.\u003cbr\u003eIt is intellectual, nostalgic, quietly romantic, earthy and deeply personal. Not loud. Not ordinary. Just beautifully different.\u003c\/p\u003e\n\u003ch3\u003eSOME THINGS FADE WITH TIME. SOME MEMORIES FIND A WAY TO STAY.\u003cbr\u003ePOSTCARD - SOUL OF INDIA SERIES.\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch4\u003eBATCH CRAFTED: \u003cspan\u003e14TH August 2026\u003c\/span\u003e\u003cbr\u003eDISPATCH STARTS: \u003cspan\u003e13th November 2026\u003c\/span\u003e, PLS HAVE PATIENCE\u003c\/h4\u003e","brand":"DASMUNITED","offers":[{"title":"4ML","offer_id":68226056094000,"sku":null,"price":481.0,"currency_code":"INR","in_stock":true},{"title":"10ML","offer_id":68226056126768,"sku":null,"price":1229.0,"currency_code":"INR","in_stock":true},{"title":"30ML","offer_id":68226056159536,"sku":null,"price":3599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/9557\/3040\/files\/Postcard.jpg?v=1793440560","url":"https:\/\/www.vivsaroma.com\/products\/postcard","provider":"Vivs Aroma","version":"1.0","type":"link"}