SHREE - AN OLFACTORY TRIBUTE TO THE DIVINE.

SOUL OF INDIA SERIES

AN OLFACTORY TRIBUTE TO THE DIVINE.

Inspired by the eternal divinity of Shri Krishna, Shri Vishnu and Shri Ram.

Some creations are born from an idea. Others emerge from something much deeper - a story, a belief, an emotion that has lived through generations.
Introducing SHREE, an exceptional creation from the VIVS AROMA SOUL OF INDIA SERIES, inspired by the divine personalities of Shri Krishna, Shri Vishnu and Shri Ram.
The word SHREE represents divinity, auspiciousness, grace and eternal abundance. Drawing inspiration from the enchanting nature of Krishna, the infinite presence of Vishnu and the noble strength and grace of Ram, this composition attempts to translate three distinct dimensions of divinity into one extraordinary olfactory experience.
Crafted with an extensive selection of natural ingredients, including premium Mysore Sandalwood sourced from one of India’s finest distiller, Cardamom Elettaria, Green Mandarin, Boswellia Serrata Frankincense, Natural Saffron oil, Orris Butter, Rose Centifolia Absolute, Tobacco Flower Absolute, Bulgarian Tobacco Absolute and Beeswax Absolute, SHREE brings together the richness of traditional Indian perfumery and the sophistication of modern fragrance creation.
It is one of our most ambitious and multi-dimensional creations, developed with an emphasis on material quality, artistic accords and an unusual balance of contrasting olfactory characters.

THE SCENT JOURNEY

THE OPENING - VAIKUNTHA RADIANCE
The fragrance opens with the sparkling freshness of Green Mandarin, accompanied by the aromatic spice of Cardamom Elettaria. Saffron introduces a beautiful golden warmth, while Boswellia Serrata Frankincense adds a distinctive resinous and sacred character. Together, they form the Vaikuntha Radiance Accord - a luminous interpretation of divine warmth, sacred resins and golden spices.

THE HEART - VANSHI & DIVINE PUSHPA
As the fragrance unfolds, its heart reveals the richness of Premium Natural Mysore Sandalwood, supported by the velvety powderiness of Orris Butter and the delicate floral elegance of Rose Centifolia Absolute. Tobacco Flower Absolute introduces an unusual aromatic dimension, while Bulgarian Tobacco Absolute adds depth and character. At the centre lies the Ananta Chandan Accord, an elaborate sandalwood composition combining multiple creamy, smooth and sophisticated woody facets.
The Vanshi Accord, inspired by Krishna’s divine flute, brings together creamy woods, aromatic spices and powdery floral nuances - an interpretation of his enchanting and captivating personality. Complementing it is the Divine Pushpa Accord, a delicate floral-powdery expression inspired by divine grace, purity and beauty.

THE GOURMAND DIMENSION - MAKHAN MISHRI
Perhaps the most unexpected chapter of SHREE is inspired by the childhood of Shri Krishna.
The imagery of Vrindavan, fresh butter, mishri and the innocence associated with his childhood becomes the inspiration behind our Makhan Mishri Accord.
Beeswax Absolute brings a beautiful warm, waxy richness, while Vanilla and Cocoa introduce creamy sweetness and gourmand depth. A distinctive milky, buttery impression, accompanied by subtle popcorn-like nuances, gives this accord an unusual personality. It is comforting, smooth, slightly sweet and wonderfully different from conventional gourmand fragrances.

THE BASE - AMRIT AMBER & VANVAAS WOODS
As the fragrance settles, the warmth of the Amrit Amber Accord emerges, bringing together soft amber nuances, balsamic sweetness and resinous warmth.
The final chapter draws inspiration from the forests associated with Shri Ram’s Vanvaas.
Our Vanvaas Woods Accord combines the deep, earthy personality of Bulgarian Tobacco Absolute, aromatic tobacco flower nuances, warm woods and subtle popcorn and paprika impressions. It evokes the quiet atmosphere of nature, weathered woods and the noble simplicity associated with Shri Ram’s journey. Throughout this journey, Mysore Sandalwood remains the soul of the composition, connecting its different dimensions into one continuous, rich and comforting olfactory signature.

OLFACTORY NOTES & SIGNATURE ACCORDS

Green Mandarin Cold Pressed Oil,  Cardamom Elettaria,  Natual Saffron Oil,  Orris Butter,  Milk,  Cocoa,  Popcorn,  Paprika Capsicum,  Frankincense Boswellia Serrata,  Vaikuntha Radiance Accord,  Premium Mysore Sandalwood,  Rose Centifolia Absolute,  Tobacco Flower Absolute,  Bulgarian Tobacco Absolute,  Vanshi Accord,  Divine Pushpa Accord,  Ananta Chandan Accord,  Makhan Mishri Accord,  Amrit Amber Accord,  Vanvaas Woods Accord

WHY SHREE IS SPECIAL ?

A meeting of heritage and modern perfumery.
SHREE stands apart through its exceptional ingredient selection and the multiple olfactory dimensions within a single composition. Premium Mysore Sandalwood: The central identity of the fragrance, sourced from one of India’s finest distillers. An Extensive Natural Palette: Featuring natural materials such as Cardamom Elettaria, Green Mandarin, Frankincense, Saffron, Orris Butter, Rose Centifolia Absolute, Tobacco Flower Absolute, Bulgarian Tobacco Absolute, Saffron and Beeswax Absolute.
Original Signature Accords: Five distinctive creative directions - Vaikuntha Radiance, Vanshi, Ananta Chandan, Makhan Mishri and Vanvaas Woods - give the composition its own identity.
Traditional Meets Modern: A thoughtful combination of heritage perfumery materials and sophisticated modern fragrance ingredients. A Multi-Dimensional Experience: From fresh citrus and golden spices to creamy sandalwood, powdery florals, milky gourmand nuances and warm woods, every stage reveals a different personality. This is not simply a fragrance built around a collection of notes. It is a composition built around a story.

GENRE

Woody • Creamy • Aromatic • Spicy • Powdery • Resinous • Milky Gourmand
A complex, multi-dimensional woody composition with sacred aromatic nuances, elegant florals, creamy sandalwood and an unconventional gourmand warmth.

WEARABILITY & OCCASIONS

SHREE is designed for those who appreciate distinctive, artistic and character-rich fragrances. Its creamy sandalwood, aromatic spices, warm resins and sophisticated gourmand character make it particularly beautiful for evenings, special gatherings, festive occasions and moments when you want to wear something memorable. It can also be worn as a personal signature by those who enjoy rich woody and aromatic compositions.
Gender: Unisex
Best suited for: Evenings, celebrations, festive occasions and cooler weather, while remaining wearable in air-conditioned environments throughout the year.

THE VIBE

Imagine the freshness of a sacred morning, the warmth of sandalwood, the golden glow of saffron, the delicate aroma of flowers and the comforting sweetness of freshly prepared makhan mishri. There is something royal yet comforting about SHREE. It feels spiritual without being conventional, luxurious without being overwhelming, and traditional without losing its modern identity.
A fragrance that moves between freshness, warmth, elegance and mystery - carrying a different emotion in every layer.

A CREATION TO BE EXPERIENCED, NOT JUST WORN.
SHREE - An olfactory interpretation of the eternal divine.
A RARE CREATION. A LIMITED RELEASE.

BATCH CRAFTED: SEPT 7
DISPATCH STARTS: 13 NOV, PLS HAVE PATIENCE